Paid search is a cost-effective and quick way to drive traffic and generate leads for your website. Unlike most other media options, paid search is a user-initiated form of advertising. Paid search is a pay-per-click venue so you control the amount you want to pay for each click based on goals you must meet to see a positive return on investment (ROI). The goal is to choose the right strategy and keywords, and for your company's website link to show up high on the list of "sponsored links" -- located in the right hand column on the search engines. However this requires a fair amount of expertise to achieve success.
The premise of running a paid search campaign appears to be simple - choosing a few keywords, setting some prices, turning on the campaign and watch the website traffic flow in. However, this is far from paid search reality because it is so critical to choose the right keywords and intensely monitor the success of your program every step of the way. You want the right traffic, at the right time and at the right price that will turn into valuable leads not just traffic. ClearGauge can take all of the guesswork out of your paid search program and will educate you on how it is done.
Through the use of our proprietary process methodology and technology, ClearGauge begins by researching and recommending optimal keywords for you to purchase on a pay-per-click basis. We can even get insight into the words your competitors are using so you don't miss a beat. Our strategic messaging and carefully designed program implementation in the search engines rounds out the next phase. Then comes the next critical component, monitoring and making effective changes (optimizations) to program by evaluating performance. ClearGauge is there every step of the way to drive business results not just traffic.
Paid search programs can be exponentially even more effective if combined with search engine optimization and website analytics to monitor lead sources and success rates.
ClearGauge paid search offering includes:
- Current Paid Search Program Audit
- Paid Search Competitive Assessment
- Keyword Research & List Development
- Message Development
- Program Implementation
- Maintenance and Optimization
- Competitive Landscape Insight
- Reporting
- Vertical Search Engine Evaluation
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