Paid search advertising, also known as Pay-per-Click (PPC), is a quick way to drive traffic and generate leads for your website if implemented properly.  Unlike most other media options, paid search is a user-initiated form of advertising. The way it works is that users can control the amount they want to pay-per-click based on goals they must meet to see a positive return on investment (ROI).  The goal is to choose the right strategy and keywords, and for your company's website link to show up high on the list of "sponsored links" -- located on top of organic search results and in the right hand column on the search engine results pages. 

Many companies abandon paid search advertising because they don't see results and experience little to no return on investment. Seeing great results from a paid search program is not for novice online marketers -it takes time, pinpoint accuracy, keen monitoring and continual adjustments - implemented and managed by well experienced paid search specialists.

The premise of running a paid search campaign appears to be simple - choosing a few keywords, setting some prices, turning on the campaign and watching the website traffic flow in. However, this is far from paid search reality because it is so critical to choose the right keywords and intensely monitor the success of your program every step of the way. You want the right traffic, at the right time and at the right price that will turn into valuable leads not just traffic. ClearGauge can take all of the guesswork out of your paid search program and will educate you on how it is done.

Through the use of our proprietary paid search process methodology and leading use of leading edge technology, ClearGauge begins by researching and recommending optimal keywords for you to purchase on a pay-per-click basis. We can even get insight into the words your competitors are using so you don't miss a beat. Our strategic advertisement messaging and carefully designed paid search program implementation is next, followed by the most important element of all - website analytics measurement. By analyzing data, generating reports that analyze performance, you are then set up to make adjustments on a continual basis. ClearGauge will be there every step of the way for you to drive business results and not just traffic.

Paid search programs can be even more effective if combined with search engine optimization and website analytics, and is included in all of our online lead generation solutions packages. ClearGauge paid search offering includes:

• Current Paid Search Program Audit
• Paid Search Competitive Assessment
• Keyword Research & List Development for Paid Search Program
• Message Development
• Paid Search Program Implementation
• Paid Search Maintenance and Optimization
• Competitive Landscape Insight
• Reporting
• Vertical Search Engine Evaluation