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GE Commercial Finance

Problem
 Corporate Financial Services, a business unit of GE Commercial Finance, asked ClearGauge to help them achieve better non-paid (organic or free) listing rankings on search engines. Corporate Financial Services targets corporate executives and influencers in search of corporate financing and loans $10 million in size or greater. Specifically, Corporate Financial Services engaged ClearGauge to better identify the keywords most salient to their business and optimize their web site structure and content to improve rankings on these critical terms.

Solution
 The ClearGauge team provided a thorough assessment of Corporate Financial Services web site and keyword opportunities, determined the greatest potential for site traffic increase in focused areas, and designed and implemented a comprehensive search engine optimization program that included:

  • Keyword List Creation & Assessment of Current Web site Rankings
  • Web site Content & Structure Analysis to overcome barriers to search engine indexing
  • Link Referral Assessment and Program
  • Non Visible Web site Element/Formatting and Hidden Code Assessment
  • Paid Inclusion/XML/Trusted Feed Need Assessment
  • Optimization Recommendations and Action Plan
  • SEO Copywriting
  • Registration with Search Engines & Directories

Results
 This ongoing campaign removed significant technical barriers to search engine indexing, and increased focus on core terms. Sixty-five (65) pre-existing positions improved in ranking. “First place”, “top five” and “top 10” rankings increased 200%. Overall search engine visibility increased by over 300% for one client site. Another client site with dynamic site issues was enabled for indexing and ranking.

These successes were accomplished by a solid methodology to identify the core terms with the most potential, removal of key technical barriers, thorough structural and content analysis, and implementation of turn-key SEO practices.

Learn how ClearGauge can help you generate more qualified leads through Search Engine Optimization. Contact us today.

 

 

 

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