CLEARGAUGE HEADLINES SPEAKERS AT DMA’S B-TO-B INTERACTIVE CONFERENCE

Deriving measurable results from Web sites, maximizing paid search are key themes at Scottsdale, Ariz., conference September 11-13

CHICAGO, September 8, 2006 – ClearGauge, a strategic online marketing and analytics services firm, announced today that President and CEO, Karen Breen Vogel and Senior Vice President of Client Solutions, Chris Whalen will be highlighting the speaker list at the Direct Marketing Association’s B-to-B Interactive Conference September 11-13 in Scottsdale, Ariz.

The DMA is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

A popular speaker on best practices for online marketing, Breen Vogel is a highly-regarded industry thought leader on the Internet’s impact on acquiring and retaining customers. Breen Vogel and Gary Spangler, Platform E-Business Leader, DuPont Electronic & Communication Technologies, will deliver a presentation entitled, “How to Measure and Drive Business Results from Your Web site.”

“As companies look to hone their sales channels and improve lead qualifications, they are turning to strategies to best optimize their Web site traffic,” Breen Vogel said. “This forum will give us the opportunity to share our work with DuPont on how to create efficient platforms for helping the right prospects take measurable actions that turn leads into sales.”

Whalen’s presentation is entitled, “Maximizing Your Paid Search Spend – Best Practices for B-to-B Online Marketers.” It focuses on obtaining optimal results by using best practices in keyword research, bidding and matching strategies. With more than a decade of marketing, business and Internet experience, Whalen is responsible for client solutions delivery and is Chief Architect at ClearGauge.

ClearGauge has enabled a customized version of WebTrends® for considered purchase environments, such as BtoB, which, in turn, gives companies a holistic picture of their true sales pipeline through online marketing initiatives. This perspective helps businesses understand what specifically is driving the buying behavior, since there is a wealth of information that resides within the individual Web clicks and paths of prospects through a buying cycle.

In addition to DuPont, ClearGauge’s blue chip customer list includes organizations such as Caterpillar, Dow Chemical, Sage, GE Corporate Financial Services, First DataBank, and Siemens.

The DMA Conference will take place at the Westin Kierland Resort in Scottsdale, Ariz . For more information, please visit http://www.the-dma.org/conferences/dmab2b/index.shtml.

About ClearGauge

ClearGauge leverages the Internet to help clients build an online marketing strategy linked directly to business strategy, boost lead generation, improve lead qualification, develop prospect relationships, measure results, set benchmarks and ultimately improve the return on investment of marketing initiatives. ClearGauge has gained national recognition for its focused and disciplined approach to delivering ROI through strategic online marketing. CEO Karen Breen Vogel is a recognized thought leader in the interactive marketing industry. Breen Vogel speaks regularly at industry conferences, including Jupiter’s Search Engine Strategies (SES), the Direct Marketing Association, The Conference Board, Ad-tech, and the Business Marketing Association. She was also the keynote speaker at the first Interactive Marketing Conference in Central and Eastern Europe. For more information about ClearGauge, visit www.cleargauge.com.