HSR Business to Business and ClearGauge Create Strategic Alliance

Full-service agency and eMarketing consultancy deliver new solutions for B-to-B marketplace

CHICAGO, (February 21, 2008) – HSR Business to Business and ClearGauge
have formed a strategic alliance, delivering Web sites with customized Web
analytics focused on business value. Additionally, the partnership will focus on
producing award-winning, message-driven creative and Web application
development. HSR and ClearGauge both recognize that B-to-B marketers often
struggle with the challenge of developing sites that jointly serve the branding and
sales needs of their firm. The solution is to connect the value of the B-to-B
marketers’ Web site investments to their company’s business results.

Zynx Health, a leader in evidence-based healthcare, recently selected the alliance
of ClearGauge and HSR to manage its corporate Web site redesign initiative. Zynx
Health’s Web site is being redesigned to gain more market share through a
strategic Web site architecture. The new architecture will be complemented by
holistic search engine optimization (SEO) and customized analytics methodologies
focused on connecting Web site key performance indicators to company goals.

“HSR has a long history of delivering sophisticated approaches to interactive
marketing and design,” said Karen Breen Vogel, president and CEO of ClearGauge.
“HSR is interpreting ClearGauge’s buy-cycle oriented site renovation strategies
within an architecture that is both practical and logical, and is demonstrating how
our strengths work together.”

Strategic Alliance
Together, HSR and ClearGauge are delivering the industry’s most advanced
interactive marketing solutions for B-to-B marketers. Some of these solutions
include strategies for improving user experience, SEO, interface design, database
application development and Web analytics services. Both firms share a customercentric
philosophy and have complementary strategic approaches to solving the
complexities associated with business-to-business marketing.

“We feel we have found a valued partner in ClearGauge for developing advanced
B-to-B Web site analytics strategies that combine both a demand generation and
strong brand focus,” said Greg Holliday, vice president of interactive for HSR.
“Their methodologies and best practices complement our own analytics
capabilities, and ClearGauge’s customers benefit from our interface design and
Web application development expertise.” 

 

About ClearGauge

ClearGauge helps companies continuously improve their Web sites to generate and
qualify leads to build the sales pipeline. As an online marketing services provider,
ClearGauge’s data-driven methodologies and approach help customers take action
to improve their customers’ and prospects’ Web site experience to deliver
quantifiable, bottom-line results. ClearGauge has been identified as an outstanding
interactive agency for the past four years and in 2006 was named Honorable
Mention (3rd place) Interactive Agency of the Year. ClearGauge’s customers include
Dow Chemical, DuPont, Caterpillar, First DataBank, General Electric Commercial
Finance, LSI, Sage Software Healthcare, Siemens Energy & Automation and Zynx
Health. ClearGauge is headquartered in Chicago. For more information, visit www.cleargauge.com.


About HSR Business to Business

HSR Business to Business LLC helps industry leaders build and defend premium
brands in rapidly commoditizing business markets. The firm is the largest
independent business-to-business marketing communications agency in the United
States. HSR’s fully integrated marketing communications offering includes strategy,
advertising, interactive, public relations and relationship marketing. HSR has been
named “Agency of the Year” six times in the last decade by Advertising Age’s
BtoB magazine and Business Marketing Association International. The agency’s
client list includes leading business brands such as USG Corporation, Hobart, Johns
Manville, Eclipse Aviation, Makino, Fidelity Investments and Kellogg’s. HSR is
headquartered in Cincinnati, with regional operations in Chicago and Denver. For
more information, visit www.hsr.com.